In the process of a new project preparation, a set of 3D renders are required. In this article, have an overlook at the tips & tricks given to give-off the edgy marketing imagery it needs over your competitors.
1.) A Concise-Accurate in-brief:
To start with a new 3D project, it’s advisable to collect as much information as possible so that the Visualization studio co-operating with has targeted clients & audience to attract with a good understanding of your suggested project. This does not require a laborious process, However, the time taken in by all parties will definitely ensure a smooth and tension-less experience.
Some Simple & Essential preparations to consider are:
- Concept imagery featuring a desiring look and sensation of the project.
- Interior styling samples
- Finishes and Furniture concept imagery
- Intended use for the 3D renders (brochure, website, signage etc)
The image below is a guide of a style concept we would regularly receive from a client in prior to starting with the CGI’s.
It emphasizes the clients’ brand direction which would be carried through to each 3D render.
2.) WHO’S YOUR TARGET
Having an intelligible understanding of your target audience in prior of undertaking a 3D project would establish one of the major steps of the CGI’s process. Is your upcoming project the cool inner-city development directed to young professionals? Or is it the coast-line location that will appeal to down-sizers and retirees with its panoramic views?
Finding the ideal answers & solutions to these questions will give you ensured assistance to your 3D studio and aid to nail the in-brief, so that you reach the direct, desired, and appealed results to your target audience. Make sure to review the samples of targeted 3D marketing renders of a wide-ranging portfolio with your 3D studio.
3.) HAVE YOUR FILES READY TO GO
It may seem like a non-brainier, yet, it is essential to ensure that you have most of the project design done in prior to undertaking a 3D project. Often delays the settlement of having incomplete architectural drawings, or of significant changes to be adjusted to the design intermediate to the 3D rendering process.
Ensure you have as much of the following prepared in-prior to the start:
Ensure you have as much of the following prepared in-prior to the start:
- Full set of architectural drawings in 2D CAD file and PDF formats
- 3D file if available – this is usually beneficial for exterior renders
- Landscape plans and reference imagery
- Finishes schedule (materials and colors)
- Fixtures and fittings schedule (including reference imagery)
- Drone photography if needed
4.) GET UP CLOSE
Suppose you have that penthouse suite seeking to fit in features into the one 3D render.
Yes, this can be done through the magic of 3D software as a wide angle of the camera lens can be used to achieve that.
Another great alternative which has become quite popular over the past few years, especially with project marketing which is the rise of the “vignette” or close-up render. These kinds of shots can achieve great results and engage an audience by dragging them into the space which creates an emotional connection to the project as they are done wisely and properly.
Getting Up-Close to a subject can increase the ability to see the fine details that you do not necessarily spot in a full 3D render room. It may be framing that fine art piece and the designed armchair, or the drawing on that serene Sunday morning vibe in a master bedroom.
The aim of these shots is to build up a story that conforms with your brand identity, resulting in a wide variety of close-up renders that not only they can demonstrate cost-effectively but can also be greatly useful and applicable on other projects as well as social media.
5.) KEEP IT TRENDY!
Having a high-quality 3D render is substantial. However, you may be missing out on some entitled targeted audience engagement if your render lacks up-to-date styling and overall direction. Almost any artist these days can achieve a decent quality level of 3D software, However, having a good eye-sighted for creativity and design is un-buyable. Ensure the engagement of a 3D studio that of strong comprehension of design latest trends, furniture styling and an embraced attention to detail features, as this will aid in achieving images that will emotionally appeal to people.
